Tesla Partners with SolarCity to Supply Cost-Efficient Solar Panel Roof

New technology for clean energy has been on the rise in recent years but deemed too expensive to implement, until now. Tesla and SolarCity’s new solar roof is said to cost less than ordinary roofs when cost savings in utilities are factored in.

Available in four different styles, Tesla’s solar roof is meant to generate electricity during the day that can be used at night. Simple right?

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That’s not the only benefit; this roof is said to:

  1. Look better
  2. Last longer
  3. Have better insulation
  4. Cost less (when combined with energy savings)

Tesla has made bold statements about what their new roof can offer to customers. In a recent presentation by CEO Elon Musk, co-founder and product architect of Tesla Motors, educated viewers on the promising technology that Musk said could soon even make the installation and purchase price less expensive than a regular roof.

So the basic proposition would be ‘Would you like a roof that looks better than a normal roof, last twice as long, cost less and by the way generates electricity’ why would you get anything else.

Musk suggests that this new roof will disintegrate any incentives to invest in standard shingles. This is a bold statement to make before there is a 100% guarantee Tesla and SolarCity have the capabilities. The clean energy community wants this to happen, but if Tesla’s accusations of cheaper initial purchase prices are not fulfilled, their reputation will suffer.

He stated in the presentation that the main “purpose (of Tesla) was to accelerate the advent of sustainable energy,” not just provide an energy-efficient car.  The company’s partnership with SolarCity was approved quickly by company members and introduces a plethora of new opportunities for both companies, this roof being a major one.  For Tesla car customers, there could not be a better incentive to go fully clean energy than buying the new Solar Roof and Powerwall 2.

The main vehicle for insight on the new roof is Elon Musk’s previously linked informational presentation, a strong visual for informing people on the new technology.  This video not only showcases the product, opportunities and benefits of Tesla’s roof but also their company as a whole, which was a smart move on Tesla’s end.  It exhibits their overall dedication to sustainability and gives extra publicity to their electronic cars.

This video also informs viewers about their new Powerwall 2 and their Powerpack.  Both (although only one is needed) are converters and housers for the energy created via the solar roof and are important components of their roof sustainability initiative.  The Powerpack is used more for businesses and commercial solar energy storage and use.

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The choice for Tesla to partner with SolarCity was a smart PR and environmental move.  This partnership shows their commitment to take necessary steps in order to improve their technology and efforts and provide them with the information to hopefully supply real-life inexpensive solar options to consumers.

This partnership and environmental initiative was a smart step to take in Tesla’s business but an even bigger step taken by the clean energy community.

 

 

https://www.bloomberg.com/news/articles/2016-11-17/musk-says-tesla-s-solar-shingles-will-cost-less-than-a-dumb-roof

https://www.tesla.com/energy

https://www.greentechmedia.com/articles/read/the-economics-of-teslas-solar-roof

https://www.bloomberg.com/news/articles/2016-11-17/musk-says-tesla-s-solar-shingles-will-cost-less-than-a-dumb-roof

https://www.bloomberg.com/news/articles/2016-10-31/no-one-saw-tesla-s-solar-roof-coming

Tesla’s solar roof to cost less than a regular roof – even before energy production, says Elon Musk

 

 

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Trader Joe’s Brother, Aldi, Makes Organic Leaps in Company

The organic movement is upon us my friends. In recent years, stores such as Trader Joe’s, Whole Foods and Fresh Thyme have been on the uprise.  Shoppers nowadays, especially the millennial generation, have taken firm ideals on eating healthy and pure.unknownNow Aldi, the German store known for its low prices and non-namebrand stock, will be making huge leaps to go full organic by January 1st.  Aldi supplies 90% of its own stock on the shelves, meaning that this is a shift in their own supply, not just simply discontinuing products.

By Jan. 1st they will have eliminated the following chemicals from their products:

Thiamethoxam
Chlorpyrifos
Clothianidin
Cypermethrin
Deltamethrin
Fipronil
Imidacloprid
Sulfoxaflor

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They made a important, impactful decision by listening to the needs and wants of their customers. They have always showcased dedication to low prices, but now are committed to improving their stock bit by bit, ingredient by ingredient.

In their October 1st press release on the company shift Aldi CEO Jason Hart stated,

At ALDI, we are dedicated to the well-being of our customers by providing high quality groceries at the lowest possible prices and offering foods shoppers can feel good about serving their families. Our decision to remove these ingredients from all of our exclusive brand foods delivers on our ongoing commitment to meet the evolving preferences of our customers. Since more than 90 percent of the products we sell are under our exclusive brands, eliminating these ingredients will have a real impact on the over 30 million people who shop in our stores.

The press release is informative and came out at an opportune time, three months prior to the new year.  With New Year’s resolutions of healthy eating coming up, Aldi will most likely capitalize on an influx of new food conscious shoppers!

The only kink found was actually locating their press release.  When searching on Google, the first thing that came up was an minimal-information tab on their webpage that simply states they offer local and organic foods.

They need to make this release more easily accessible to showcase decisions they have made such as their new partnership with dietitians to create a new line names “Dietitian’s Picks” that high-lights food for it’s nutritional value as well as provides recipes and meal-planning tactics to help guide shoppers.

 

Aldi is gearing is customers up to succeed with healthy living decisions.

This was a smart PR move on Aldi’s part, a BIG smart PR move.  With a loyal base of consumers already, this is just opening up their stores to new customers who they’re hoping to make die-hards as well.

They’re also soon shifting their product lines to also not include:

synthetic food coloring
hydrogenated oils
monosodium glutamate
artificial ingredients in its “SimplyNature” line
growth hormones in its dairy products

as well as expanding their organic meat section with their “NeverAny!” label that has no antibiotics, hormones, and animal by-products.

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To go above and beyond, they also are offering new selections of artisan cheese and smoked fish, alternative whole grains choices, and their own brand of coconut oil.

All of these choices have amped up Aldi’s inventory and target market.  From the thrifty to the healthy food shopper and everywhere in between, Aldi is making sure they’ve got you covered.

 

https://www.aldi.us/en/grocery-home/fresh-produce/organic-locally-grown/

http://www.organicandhealthy.org/2016/11/aldi-goes-full-organic-bans-pesticides.html

http://www.naturalblaze.com/2016/02/affordable-grocery-store-aldi-goes-organic-and-bans-toxic-chemicals-from-their-products.html

https://corporate.aldi.us/fileadmin/fm-dam/news_and_awards/Press_Release_2015/Product_Reformulation_Press_Release_FINAL.pdf

https://dailyhealthpost.com/aldi-organic/

 

Patagonia Gives $10 Million on Black Friday

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In the true spirit of both Thanksgiving AND Black Friday, the outdoor company Patagonia solved quite the conundrum: shopping that gives back.  On Black Friday, Patagonia pledged to up their 1% For The Planet donation to 100% both in Patagonia stores and online. 

They were predicting $2 million in sales and ended up donating $10 million to environmental activist groups around the world.

Now what does that mean? As this company is oriented toward outside clothing/gear the environment is no joke to these people. (Learn more about their initiatives in one of our earlier blog posts ‘Patagonia Making Big Step to keep our Earth Clean’) When Patagonia took its roots in 1973, creator Yvon Chouinard promised to donate 1% of all net sales to the preservation and restoration of the natural environment. Since then, Patagonia has joined forces with Craig Mattews, owner of the Blue Ribbon Files, and together they have created a stand alone non-profit organization called 1% For The Planet. These companies have tallied an incredible $74 million donated to non-profit grassroots environmental groups worldwide. They urge companies to join this progressive movement, making leaps toward environmental growth and rehabilitation – always a true sign of passion is encouraging others to join! Their mission statement even says, “For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet.”

Movements like this have been promoted by Patagonia on Black Friday’s in previous years, such as when they told their customers to “Not Buy This Jacket” if they did not need it, to promote reduced consumption. This is confirmation of their dedication and loyalty to their practices and philosophy.

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This year, Patagonia pledged to donate ALL of their nets sales on the biggest shopping day of the year to 1% For the Planet.  They might have had the environment in mind, but I am sure the people at Patagonia felt thankful for the positive response. People bought a whopping five times more than expected.  Whether or not the intention, Patagonia pulled a tremendous PR stunt that people reacted significantly to.

Rose Marcario, Patagonia’s CEO, wrote a letter giving insight into why Patagonia took such drastic measures this Black Friday on their blog The Cleanest Line. They chose to take an even more environmental stance after this year’s election, which she said could have possible repercussions to our planet.

By getting active in communities, we can effect local change to protect the food our children and we eat, the water we drink, the air we breathe and the treasured places we love the most. And we can impact global priorities, too, by raising our voices to defend policies and regulations that will reduce carbon emissions, build a modern energy economy based on investment in renewables and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Climate Agreement.

Read Full Letter Here

She stayed very positive and promotive in her letter, an important stance to take for Patagonia’s customer base. There is reason to believe that this letter was an important building block in promoting their 100% For The Planet initiative. It resonated a lot with people’s real concerns about the environment due to the election and gave then the ability to make a difference in a new way.

This was a monumental and timely choice for Patagonia to make. They have always been known as the responsible, environmentally friendly, high-end company, but moves such as this set them apart from the rest of their competitors such as The North Face, Marmot, Arcteryx and more. This is proof that strong actions induce strong actions. Patagonia took a stance and was rewarded in numerous ways.

Although this company was started with climbing and surfing gear in mind, their current stock now exhibits a range of items from dresses, parkas, vests, hats, shoes, kid’s items and more. By making their products open to a wider variety of customers, Patagonia has increased their profit margins and their donations dramatically.  

Check out this killer company and 1% For The Planet to see what they have in store for this holiday season! 

And REMEMBER– 100% today, 1% EVERYday. Go make a difference.

 

Works Cited:

http://www.patagonia.com/100-percent-for-the-planet.html

http://www.patagonia.com/blog/2016/11/100-percent-today-1-percent-every-day/

http://www.patagonia.com/company-info.html

http://www.patagonia.com/one-percent-for-the-planet.html