The organic movement is upon us my friends. In recent years, stores such as Trader Joe’s, Whole Foods and Fresh Thyme have been on the uprise. Shoppers nowadays, especially the millennial generation, have taken firm ideals on eating healthy and pure.Now Aldi, the German store known for its low prices and non-namebrand stock, will be making huge leaps to go full organic by January 1st. Aldi supplies 90% of its own stock on the shelves, meaning that this is a shift in their own supply, not just simply discontinuing products.
By Jan. 1st they will have eliminated the following chemicals from their products:
They made a important, impactful decision by listening to the needs and wants of their customers. They have always showcased dedication to low prices, but now are committed to improving their stock bit by bit, ingredient by ingredient.
In their October 1st press release on the company shift Aldi CEO Jason Hart stated,
At ALDI, we are dedicated to the well-being of our customers by providing high quality groceries at the lowest possible prices and offering foods shoppers can feel good about serving their families. Our decision to remove these ingredients from all of our exclusive brand foods delivers on our ongoing commitment to meet the evolving preferences of our customers. Since more than 90 percent of the products we sell are under our exclusive brands, eliminating these ingredients will have a real impact on the over 30 million people who shop in our stores.
The press release is informative and came out at an opportune time, three months prior to the new year. With New Year’s resolutions of healthy eating coming up, Aldi will most likely capitalize on an influx of new food conscious shoppers!
The only kink found was actually locating their press release. When searching on Google, the first thing that came up was an minimal-information tab on their webpage that simply states they offer local and organic foods.
They need to make this release more easily accessible to showcase decisions they have made such as their new partnership with dietitians to create a new line names “Dietitian’s Picks” that high-lights food for it’s nutritional value as well as provides recipes and meal-planning tactics to help guide shoppers.
Aldi is gearing is customers up to succeed with healthy living decisions.
This was a smart PR move on Aldi’s part, a BIG smart PR move. With a loyal base of consumers already, this is just opening up their stores to new customers who they’re hoping to make die-hards as well.
They’re also soon shifting their product lines to also not include:
synthetic food coloring
artificial ingredients in its “SimplyNature” line
growth hormones in its dairy products
as well as expanding their organic meat section with their “NeverAny!” label that has no antibiotics, hormones, and animal by-products.
To go above and beyond, they also are offering new selections of artisan cheese and smoked fish, alternative whole grains choices, and their own brand of coconut oil.
All of these choices have amped up Aldi’s inventory and target market. From the thrifty to the healthy food shopper and everywhere in between, Aldi is making sure they’ve got you covered.