Another Brewery Added To Beer City USA?

Attention beer lovers, there might be yet another option for you to choose from when going out in Grand Rapids. The proposed microbrewery would be located at 2404 Eastern Ave. SE in the Alger Heights area. The brewery Brass Ring Brewing Company would be owned by Christopher Gibbons, a local attorney who has been brewing his own beer at home for over 10 years.


Gibbons bought the site at 2404 Eastern Ave, which was formerly The Dog King hot dog restaurant. He purchased the location  for $154,500, according to Kent County public records.

The brewery which would roughly be 3,000 square feet, and would likely offer a small outdoor seating option and a food menu would be available. He plans to make beer using all-natural ingredients and without additives. Gibbons has decided to open this sooner than later, as it will be his retirement career.

Gibbons is eager for the ball to get rolling once the paperwork and approvals are all taken care of. He hopes to have the brewery up and running by September 2017.


Tesla Partners with SolarCity to Supply Cost-Efficient Solar Panel Roof

New technology for clean energy has been on the rise in recent years but deemed too expensive to implement, until now. Tesla and SolarCity’s new solar roof is said to cost less than ordinary roofs when cost savings in utilities are factored in.

Available in four different styles, Tesla’s solar roof is meant to generate electricity during the day that can be used at night. Simple right?


That’s not the only benefit; this roof is said to:

  1. Look better
  2. Last longer
  3. Have better insulation
  4. Cost less (when combined with energy savings)

Tesla has made bold statements about what their new roof can offer to customers. In a recent presentation by CEO Elon Musk, co-founder and product architect of Tesla Motors, educated viewers on the promising technology that Musk said could soon even make the installation and purchase price less expensive than a regular roof.

So the basic proposition would be ‘Would you like a roof that looks better than a normal roof, last twice as long, cost less and by the way generates electricity’ why would you get anything else.

Musk suggests that this new roof will disintegrate any incentives to invest in standard shingles. This is a bold statement to make before there is a 100% guarantee Tesla and SolarCity have the capabilities. The clean energy community wants this to happen, but if Tesla’s accusations of cheaper initial purchase prices are not fulfilled, their reputation will suffer.

He stated in the presentation that the main “purpose (of Tesla) was to accelerate the advent of sustainable energy,” not just provide an energy-efficient car.  The company’s partnership with SolarCity was approved quickly by company members and introduces a plethora of new opportunities for both companies, this roof being a major one.  For Tesla car customers, there could not be a better incentive to go fully clean energy than buying the new Solar Roof and Powerwall 2.

The main vehicle for insight on the new roof is Elon Musk’s previously linked informational presentation, a strong visual for informing people on the new technology.  This video not only showcases the product, opportunities and benefits of Tesla’s roof but also their company as a whole, which was a smart move on Tesla’s end.  It exhibits their overall dedication to sustainability and gives extra publicity to their electronic cars.

This video also informs viewers about their new Powerwall 2 and their Powerpack.  Both (although only one is needed) are converters and housers for the energy created via the solar roof and are important components of their roof sustainability initiative.  The Powerpack is used more for businesses and commercial solar energy storage and use.


The choice for Tesla to partner with SolarCity was a smart PR and environmental move.  This partnership shows their commitment to take necessary steps in order to improve their technology and efforts and provide them with the information to hopefully supply real-life inexpensive solar options to consumers.

This partnership and environmental initiative was a smart step to take in Tesla’s business but an even bigger step taken by the clean energy community.

Tesla’s solar roof to cost less than a regular roof – even before energy production, says Elon Musk



Christmas or Glitzmas?

This Christmas is all about the Glitter. Lips, eyes, hair, and even beards are all going to be covered in glitter. Its the best way to spice up your family photo.  Look for the new ideas on this trend

Maybelline has released new ideas and lines to help support everyone’s glitter niche.  They share ideas from the little shine for your every day look to the perfect pop for NYE.  They share the perfect look for every occasion and each product you will need to complete the shinning look.

There is the perfect glitter look for you.  There are no rules just embrace the sparkle. Who knew glitter would look so good under eyebrows?

What company has your favorite glitter? Obsessive Compulsive Cosmetics, Sephora, Urban Decay, even Amazon?

Roots aren’t a thing in the past, just add some glitter. You can choose a lot, or a little, just choose glitter

Your favorite looks will go great with any kind of glitter.  Go to your favorite make up store and try out a new look today.


Grand Rapids New Music Venue Stirs Up Excitement

Grand Rapids is known to be a growing city. Even though there is already plenty of things to do, they are adding yet another fun atmosphere for people to enjoy. 20 Monroe Live is going to be the newest live music venue in Grand Rapids come 2017.


20 Monroe Live has partnered with The B.O.B to open the latest venue for the community to experience. The state of the art building will be the new spot for live music, entertainment, and special reserved events. The building will hold a capacity of roughly 2600 people. Opening night is on February 1st, 2017 featuring Trombone Shorty & Orleans Avenue with doors opening at 7PM.

The venue has events scheduled in advance through May.  The list has a wide range of performers including: The Cadillac Three, The Verve Pipe, Michael Carbonaro, Dan + Shay, The Flaming Lips,  and many more! Tickets are already available here on 20 Monroe Live’s website.

The venue also has numerous floors in which all serve a different purpose. The 2nd floor is going to be a VIP Club with amenities such as a private bar and an open patio. 20 Monroe Live is going to be accompanied by award-winning catering company Gilmore Catering.

Trader Joe’s Brother, Aldi, Makes Organic Leaps in Company

The organic movement is upon us my friends. In recent years, stores such as Trader Joe’s, Whole Foods and Fresh Thyme have been on the uprise.  Shoppers nowadays, especially the millennial generation, have taken firm ideals on eating healthy and pure.unknownNow Aldi, the German store known for its low prices and non-namebrand stock, will be making huge leaps to go full organic by January 1st.  Aldi supplies 90% of its own stock on the shelves, meaning that this is a shift in their own supply, not just simply discontinuing products.

By Jan. 1st they will have eliminated the following chemicals from their products:



They made a important, impactful decision by listening to the needs and wants of their customers. They have always showcased dedication to low prices, but now are committed to improving their stock bit by bit, ingredient by ingredient.

In their October 1st press release on the company shift Aldi CEO Jason Hart stated,

At ALDI, we are dedicated to the well-being of our customers by providing high quality groceries at the lowest possible prices and offering foods shoppers can feel good about serving their families. Our decision to remove these ingredients from all of our exclusive brand foods delivers on our ongoing commitment to meet the evolving preferences of our customers. Since more than 90 percent of the products we sell are under our exclusive brands, eliminating these ingredients will have a real impact on the over 30 million people who shop in our stores.

The press release is informative and came out at an opportune time, three months prior to the new year.  With New Year’s resolutions of healthy eating coming up, Aldi will most likely capitalize on an influx of new food conscious shoppers!

The only kink found was actually locating their press release.  When searching on Google, the first thing that came up was an minimal-information tab on their webpage that simply states they offer local and organic foods.

They need to make this release more easily accessible to showcase decisions they have made such as their new partnership with dietitians to create a new line names “Dietitian’s Picks” that high-lights food for it’s nutritional value as well as provides recipes and meal-planning tactics to help guide shoppers.


Aldi is gearing is customers up to succeed with healthy living decisions.

This was a smart PR move on Aldi’s part, a BIG smart PR move.  With a loyal base of consumers already, this is just opening up their stores to new customers who they’re hoping to make die-hards as well.

They’re also soon shifting their product lines to also not include:

synthetic food coloring
hydrogenated oils
monosodium glutamate
artificial ingredients in its “SimplyNature” line
growth hormones in its dairy products

as well as expanding their organic meat section with their “NeverAny!” label that has no antibiotics, hormones, and animal by-products.


To go above and beyond, they also are offering new selections of artisan cheese and smoked fish, alternative whole grains choices, and their own brand of coconut oil.

All of these choices have amped up Aldi’s inventory and target market.  From the thrifty to the healthy food shopper and everywhere in between, Aldi is making sure they’ve got you covered.


New Years Resoultion 2017: A Better You and a Greener Planet-JouleBug

Are looking for ways to start the New Year off right? Trying a healthier lifestyle? Maybe being more financially conscientious? How about just being a better person? Every year this time rolls around and we focus on creating habits that overall will make us a better person. But have you ever considered a New Year’s resolution that won’t only make you better but the world a better place as well?

Now there is an app called JouleBug that rolls out all of these goals into one. You can live a healthier lifestyle, save money, and be a better a person by sustaining our Earth!

JouleBug is a free app created for all mobile device users. It promotes and encourages environmental habits every day by using a competitive edge and rewarding points and badges for each sustainable action you do. An example of how to earn points would be if you bike to work that day you will receive 10 points, if you use a reusable water bottle you can earn up to 6 points.

You can also use it to compete with friends and family and connect with groups of people in your area striving for the same goals.  Sometimes you can even use your points to win cool prizes when participating in group challenges put on by certain organizations.

Another cool feature about this app is how informative it is and providing the knowledge of how each of your sustainable actions reap the yearly benefits. For example, by using a reusable shopping bag for a whole year, you save 6lbs of plastic, 518 plastic bags, and 5 kg of CO2. You can also connect your utility bills to JouleBug, providing you an insight on how effective certain actions decrease your overall bills. This app uses analytics and graphs to help provide you with the proof that you really are saving. On average JouleBug saves $200 a person every year.

Overall JouleBug is an awesome app that will help remind and encourage you to stay on track with your environmental thought process while truly making a difference for our planet. So when you begin to think about New Year’s resolutions, remember that JouleBug can provide you with a plan to succeed and make a better you AND a greener planet for 2017!


Do Politics and Sports match?

First, let’s eliminate any inventive wall between us and acknowledge racism as existing and alive as it has ever has been. Why do we need to be better than someone else to feel good about ourselves; we should want to feel the same. Secondly, I think sports and politics absolutely do mix. Sports has been a catalyst for many great social changes. Above all and whether we like it or not though sports is a business and at the end of the day people don’t want that affected.

Carolina Panther’s coach Ron Rivera may have a point saying “As far as I’m concerned sports is sports and politics is politics…if you want to make change, vote.” Frankly, there are those who don’t want their sports and politics mixed and there will be a market for those people to escape to sooner or later.

The San Francisco 49ers quarterback Colin Kaepernick has garnered a lot of attention for his actions protesting social injustice by kneeling during the national anthems. Time Magazine has featured an image of him on the cover of the October 3rd issue.

On August 29th during a conservative Seattle radio talk show called The Dori Monson Show, republican presidential candidate Donald Trump said Colin’s kneeling was “a terrible thing.” “Maybe he should find a country that works better for him, let him try, it won’t happen,” Trump said. When CNN’s Dan Simon asked about those comments, Kaepernick said they are “ignorant,” and called out Trump’s campaign slogan.


There is an overwhelming amount of pressure on athletes to be more than just athletes these days. Society expects them to be model citizens because we admire them, the money they earn, and the money generated through sports, especially in this day and age, is significant. We have compelled them to be more than just athletes.

If nobody bothered the athlete about anything other than playing and going home then there wouldn’t be a problem. But if you want to bother them about other things, you can’t then turn around and try to say that this doesn’t belong in sports; because there is a lot of other things the athlete would prefer they didn’t have to deal with, but they’re compelled to by the virtue of the fact that the money they are making they are considered role models, etc. You can’t have it both ways. Let them in or not.

Here’s JR Smith’s bizarre interview in a sky mask after he was asked to explain what happened on a defensive play he failed to be there for.


We as a society have spent far too much time intermingling the two by putting an added amount of pressure on the athletes to be more than just athletes when it serves other folks purpose, but then we want them to shut up when it serves theirs.

Perhaps it wasn’t wise for Colin Kaepernick to sit down during the national anthem, but since we live in a country where everyone only wants to hear people agree with them or look the other way, at least Colin took a stance. And at least JR made it fun for the media.

Think about society and how we have evolved. think about gay rights, think about the immigration issue. We’ve used sports to basically ingratiate those issues into the fabric of american culture. It may have not been successful had we not pulled those off.

When we think about all the issues that have permeated our society through the prism of sports; we have to understand it’s not about sports. It’s about life in our society.

If sports is insistent on being overtly politically active we are just going to be reminded at some point that you are a business.